I design products that connect with users
I’m a Toronto-based product designer who turns complex problems into simple, human experiences for web and mobile. I’ve designed across EdTech, nationally televised events and e-commerce, taking products from research and user flows through polished interfaces and developer handoff.
Running my own design business keeps me close to real customers, so every design balances what users need, what the business needs and what can actually be built.
My Work
A selection of product, UX/UI and brand projects, from first sketch to final screen.
Designing Calm in Moments of Chaos
A detailed Case study of a Car Rental App, covering research, user flows, UI design and branding.
Less Clocking, More Connecting
A visual presentation of the Attendance app UI screens, provided without a full case study for a concise interface overview.
Making Learning Visible
A comprehensive case study detailing the redesign of an educational app’s parent dashboards, focusing on clarity, usability, and meaningful data presentation.
Weaving Culture into Commerce
A visual showcase of the UI screens for a South Asian fashion boutique app, highlighting cultural aesthetics and a modern shopping experience.
Crafting Digital Moments That Connect
A curated collection of branding and marketing materials - print, web and digital - designed to support cohesive brand communication for a marketing firm.
Branding
Logo Design • Brand Identity • Typography • Graphic Design
Pixel & Vector
Icon Design • Graphics • Illustration • Visual Elements • Vector Design • Digital Assets • UI Icons • Branding Elements • Visual Language • Interface Graphics
About
My path into product design started with a Bachelor of Computer Arts, majoring in Graphic Design. I began in branding and visual design at a creative agency, moved into UI and UX at an EdTech company, where usability testing with parents and teachers drew me deeper into UX, and grew into product design over six years as the sole designer on two televised contests across North America.
Today I also run my own design business, which keeps me close to real customers and the decisions they make. That mix of visual craft and hands-on research shapes how I work: I start with the people using the product, then design something that works for them, for the business and for the team building it.
random facts
- A Foodie who prefers tea over coffee.
- Proud mom to three beautiful kids.
- Lover of arts & crafts, creativity fuels my soul.
- Mildly OCD, detail-oriented and dedicated to perfection.
- Enjoy dressing up and socializing! Connection and style go hand in hand!
My Skills & Tools
Tools change, but my process stays grounded in people. I start by understanding the problem and who I’m designing for, then move from sketches to tested prototypes and polished interfaces. I’m always adding to my toolkit, most recently AI tools like Claude and Claude Code, which help me explore ideas and prototype faster.
- Problem Framing
- User Research & Usability Testing
- Information Architecture & User Flows
- Wireframing & Prototyping
- Interaction & Visual Design
- Design Systems
- Mobile-first & Responsive Design
- Accessibility (WCAG)
- Figma
- Claude
- Shopify
- Photoshop
- Illustrator
- InDesign
- Premiere Pro
- HTML
- CSS
- WordPress
- Elementor
- Hotjar
- Notion
Experience
I founded Nida Zaid Designs to turn my lifelong love of making things into a business. I lead product and brand design through to our online store, and research customer needs and market trends every day to shape what we create next.
Timeline
Role
Location
April 2024 – present
Founder and Product Designer at Nida Zaid Designs
Toronto, Canada
2016-2022
Product Designer at Touchdown Media INC
United States
2013-2015
UI/UX & Graphic Designer at Agnitus
United States
2012-2013
Lead Graphic & Web Designer at Seven Koncepts
South Asia
Say Hello..
Would love to chat!
Drop a message if you’re looking for some help or want to appreciate my work or just want to say hello!