Designed marketing graphics, emails, and social media visuals
Created UI assets and iconography for the app’s learning games
Designed and refined multiple in-app interfaces to improve usability and engagement
Collaborated with engineers to ensure smooth design implementation across devices
Conducted iterative testing to validate user flows and visual hierarchy
Ensured consistent brand language across all digital and print touchpoints
Agnitus - Learning for Kids
Agnitus is an interactive learning platform designed for children ages 2–8, using engaging games and activities to build early literacy, math, and cognitive skills. It provides personalized learning experiences while giving parents and teachers tools to track progress, manage learning, and support each child’s development.Stallion is an insurance-linked car rental service designed to make the post-accident replacement process simpler and less stressful. I transformed a manual, paper-heavy experience into a guided digital journey that helps users choose a vehicle, complete their requirements, track delivery, and stay connected with Stallion staff.
Role
Timeline
UI/UX & Graphic Designer
2 Years
Platform
Team
iOS (iPad, iPhone, Desktop) & Android (Tablet, Mobile, Desktop)
Engineers, Product Managers, Educators & Marketers
30%
USER ENGAGEMENT
32%
TASK COMPLETION
18%
CONVERSION RATE
Challenge
The biggest challenge was simplifying a complex learning ecosystem for parents and teachers without taking away the depth of information and control they needed.
Parents needed to quickly grasp their child’s overall growth and progress, while still being able to dig deeper into specific skills and areas whenever they wanted. Teachers needed efficient ways to manage multiple children, skills, and classes without feeling overwhelmed by the amount of information and controls available.
The challenge was finding the right balance between simplicity and depth, creating clear information hierarchies, intuitive workflows, and centralized controls that reduced cognitive load while still supporting more detailed exploration and decision-making.
Process
I followed a research-driven, collaborative, and iterative process throughout the project. I worked closely with educators, marketers, developers, and coordinators through brainstorming sessions and collaborative discussions to understand user needs, business requirements, and technical considerations.
Together with my team, we used affinity mapping to organize research findings, grouping related pain points under thematic labels and connecting them to the friction they were creating. We also analyzed the user funnel to identify the highest drop-off points, where users were losing interest, and where they were experiencing friction. Looking at metrics such as task completion time, user progression, and drop-off rates helped us understand where users struggled and prioritize the most critical problems.
These insights informed user journeys and user flows, helping us map the experience and identify opportunities for improvement. I then translated these findings into wireframes and prototypes, testing concepts with parents and teachers and iterating based on their feedback.
Through multiple rounds of usability testing, feedback, and design iterations, we refined the information hierarchy, workflows, and interactions—continuously validating that the experience was clear, intuitive, and effective for both audiences.
Outcome
The redesigned experience made it easier for parents and teachers to understand progress, manage learning, and take action with confidence, while reducing cognitive load across the experience.
Parents were able to grasp their child’s overall growth faster while still having the flexibility to dig deeper into individual skills and areas of development. Report comprehension improved by 32%, helping parents reach meaningful insights more quickly without having to navigate through excessive information.
For teachers, centralized controls simplified the management of multiple children, skills, and classes, making key tasks easier and more efficient. Teachers adopted the controls more frequently, with higher task completion and stronger feature adoption.
Through usability testing and multiple rounds of iteration, we validated that the redesigned experience was clearer, more intuitive, and less cognitively demanding for both parents and teachers.
Impact
Increased engagement: Parents revisited weekly reports more frequently.
Improved learning outcomes: Teachers used the dashboard to balance play and academics.
Scalable framework: Design patterns influenced other areas, like Curriculum and Activity sections.
Reflection
This project reinforced the importance of deeply understanding user needs and empathizing with their challenges before designing solutions. By putting users at the center, I learned how to translate complex data into clear, meaningful narratives that build trust and motivation. It also highlighted how thoughtful interaction patterns, such as progressive disclosure, can reduce cognitive load and help users feel more confident and in control of their experience.
Additional Contributions at Agnitus
