Touchdown Media Inc.
Touchdown Media is a New Jersey–based marketing agency specializing in high-profile campaigns and events for South Asian brands, including globally recognized entertainment clients such as Bollywood studios while also hosting their own flagship programs like the Spelling Bee and Cricket Bee annually, and launch marketing campaigns across North America.
My Role
As Touchdown Media’s brand and product designer, I owned end-to-end design for its two flagship programs: the South Asian Spelling Bee, a national contest broadcast in 120+ countries on Sony Entertainment Television Asia with 600+ young spellers each year, and the MoneyGram Cricket Bee, which I designed from launch and which drew 800+ registrants in its first season.
My work covered the full journey, from logo systems, invitations, emails and landing pages to responsive websites, online registration and the dashboards organizers used to check in participants and guests on event day. I maintained and grew a design system to keep everything consistent, and used research, prototyping, funnel analysis and usability testing to find where people struggled. After I redesigned the Spelling Bee’s registration into short, simple steps for guardians, applications increased.
I also contributed to high-visibility campaigns and cultural events, including events at landmark venues such as the World Trade Center.
Due to NDA, only a curated selection is shown here. I’m happy to walk through my role and design process in detail.
