This corporate car rental company wanted a full on transformation. Their only requirement was to incorporate horse in the logo
Approach:
LOGO: My aim was to create an icon that can be used individually and can also be incorporated within text while keeping it minimal. Circle depicts a wheel and neck of the horse is in shape of alphabet “S” – company’s initial.
APP: Kept user experience my top priority and kept it extremely user friendly. From to-the-point information to call to action, everything is readily available for the user.