About
Over the years, I’ve built a strong foundation in visual communication through my work in branding and print design. Along the way, I discovered my passion for UI and UX, crafting intuitive, human-centered experiences that not only look good but feel right. I love blending strategy and creativity to design visuals that are both meaningful and effortless to use.
Toronto-based Product Designer specializing in UI/UX and brand design, creating meaningful digital experiences that connect and inspire.
random facts
A Foodie who prefers tea over coffee.
Proud mom to three beautiful kids.
Lover of arts & crafts, creativity fuels my soul.
Mildly OCD, detail-oriented and dedicated to perfection.
Enjoy dressing up and socializing, connection and style go hand in hand!
published here & there
From magazines and billboards to books and websites, my branding and UI/UX work has been featured across the globe, including a recent project showcased on One World Trade Center with Touchdown Media.
My Skills
I believe learning is a lifelong journey, and I’m always eager to explore new trends and tools that help me create better, more up-to-date products.
Experience
2016-2022
Touchdown Media INC
UNITED STATES
Senior Product designer
I led end-to-end design processes, from research and discovery to final delivery. I conducted user research and competitive analysis to inform design decisions, created user flows and wireframes to map clear experiences and developed high-fidelity prototypes to validate usability. I collaborated closely with stakeholders to align business goals with user needs, ensuring designs were both functional and visually compelling. By building scalable design systems and maintaining brand consistency across digital platforms, I streamlined workflows and improved design efficiency. My work not only strengthened user engagement but also contributed to measurable business growth.
2013-2015
Agnitus
UNITED STATES
UI/UX & Graphic Designer
At Agnitus, I worked as part of the product design team responsible for creating and refining the parent portal, a core feature designed to give busy parents clear insights into their child’s learning progress. My role focused on improving the usability and overall experience of the platform by conducting user research, analyzing parent needs and mapping user journeys to identify pain points and opportunities. I collaborated with the team through brainstorming sessions, design sprints, and iterative prototyping to translate requirements into intuitive user flows, wireframes and interfaces. I also contributed to the development of style guides and reusable patterns to ensure consistency across the product. Working closely with developers, I ensured that designs were implemented with precision, resulting in a smooth, user-friendly experience that allowed parents to quickly grasp key learning outcomes while also accessing deeper, detailed reports as needed.
2012-2013
Seven Koncepys
SOUTH ASIA
LEAD GRAPHIC & WEB DESIGNER
Worked independently as a Senior Graphic Designer delivering multiple international and local projects, both digital and print, to a number of high end clients, while also training and managing a team of Graphic Designers. Expertise in designing website layouts, digital ads, banners and creating brand identities. Maintained repeat clientele by providing quality work and quick turnarounds.
Extracurricular..
I’ve been passionate about creating and trying new things forever, especially crafts! Lately, I’ve been excited to share my creations with the world on social media