Hello, my name is

Nida Zaid

UI/UX & Graphic Designer

I love creating brand identities as well as interactive & visual designs
that result in
meeting business and UX goals.

Based in Toronto, Canada.

I design brand identities & user interfaces

Studying computer arts was the best decision I ever made. Passionate about designing because it removes monotny from life! Adding in to the design world since 2008.
They say lucky are those who have work they love!

What I do

From understanding your requirements, designing a blueprint and delivering the final product, I do everything that falls in between these lines.

Brand Identity

Your brand identity is how you want your brand to be perceived and helps to build loyalty and trust among your customers. With an effective brand identity, business owners connect a product and the company itself and ensure the continuous utilization of the services or products.

Graphic Design

Once your identity is established next step is to maintain it. A good brand is consistent in color and over all look and feel of the brand all across the designs be it print or web. As a graphic designer, I have a firm understanding of color theory & design and how vital the right choice of color scheme is. Color and layout choices must reflect not only the organization but also user's expectations.

UI/UX Design

An effective UI is what captures attention and spreads a clear message. I make sure the design is innovative and neat with all of this. You also need to design for the overall effect, and note how you shape user's emotions as you guide them from, for instance, a landing page to a call to action.

Skills

I’m always ready to learn something new and adapt with the trends.

Photoshop
95%
Illustrator
95%
InDesign
80%
Figma
85%
Wordpress
85%
Dreamweaver
55%
CSS & HTML
45%
Watching Netflix
100%