Hello, my name is
Nida Zaid
UI/UX & Graphic Designer
I design brands and experiences that move businesses forward and users closer!
Based in Toronto, Canada.
I design brand identities & user interfaces
Pursuing a degree in Computer Arts was one of the best decisions I’ve made, it sparked a lifelong passion for design. Since 2008, I’ve been creating visual experiences that bring life to ideas and meaning to brands. For me, design isn’t just a job, it’s how I add beauty, clarity, and purpose to the everyday. I feel lucky to do what I love.
From understanding your requirements, designing a blueprint and delivering the final product, I do everything that falls in between these lines.
Brand Identity
Brand identity shapes how your audience perceives your business, it's the foundation for building trust, recognition, and loyalty. A strong, cohesive identity not only connects your products and services to your brand, but also ensures long-term engagement and customer retention
Graphic Design
A strong brand identity needs consistent visuals across all platforms. As a designer, I apply colour theory and layout principles to ensure every design reflects the brand and meets user expectations
UI/UX Design
An effective UI is what captures attention and spreads a clear message. I make sure the design is innovative and neat with all of this. You also need to design for the overall effect, shaping user's emotions and actions, from landing pages to call to action
Skills
I’m always eager to learn and stay adaptable to the latest design trends